I began this project by geocoding the postal code location for each trip origin and destination (home and work locations) and then displaying the straight-line connections thematically based on each participants' stated regular method of commuting. These results are shown below, both overall and broken down by regular commuting mode:
I then filtered the results to include only walking, cycling and transit trips for participants who indicated their regular method of commuting to be 'drive alone'. I selected this subset of users (541 out of over 3,500 within my study area) to focus my analysis on the trips that represent a significant behaviour change.
Drivers Who Switched to Cycling
Drivers Who Switched to Transit
I should also note that there are some unusually long walking trips included in the first map; however, the distance calculations above are based on the user's own distance input into the challenge website, not the straight-line distance visualized on the map. These erroneous trips are most likely due to people reporting a home postal code but travelling from a more local origin on one particular day.
Overall, this assessment also underscores the importance of the BEST Sustainable Commuter Challenge for two reasons:
- In addition to recognizing and rewarding the behaviour of regular sustainable commuters, the challenge encourages a significant number of people to change their regular commuting behaviour.
- Although this study evaluates only a small sample of data within Metro Vancouver area, the data collected by the challenge could provide a national framework for conducting spatial analysis on transportation patterns in virtually all major cities in Canada.